Modern Salon Editor-in-chief. Alison Alhamed talks about the evolution of editorial, online strategies, and what's next in the beauty industry.

Of all of the people who have their finger on the pulse of all things hair, Alison Alhamed possibly ranks #1. 

The Modern Salon Editor-in-chief is a lover of hair, journalism major and licensed cosmetologist. Alison has spent the better part of her career keeping beauty professionals in the know through all forms of media whether print, digital or live events. She works tirelessly through a labor of love helping salon pros be their best by providing resources to support stylists at every level of their career. 

In this conversation, Alison shares her insight on what is happening with media in the salon world and shares some tips on marketing in the digital age and how to reach a more broad audience. She also shares some of the latest lessons that she is sharing with stylists around the country. 

We know this is an episode that you will want to revisit more than once! 

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